I keep seeing 12 12 everywhere?

Its getting weird now. Today I posted a comment on a guestbook, and it HAPPENED to be 12:12 pm. Sometimes I'll be up late and keep HAPPENING to check the time at 12:12 am. In an MMORPG, at the SAME TIME I had 1212 experience and 1212 gold. And then, yesterday, I felt like listening to music, and when I flipped on my iPod, 12:12 PM. Its not other numbers really, either. And the most repeated one is the clock. So what the hell is happening? Is it just my subconscious somehow keeping track and triggering something whenever 12 12 comes up? And also, why 12 12? And I am not kidding. Even if you think I am, please give me a honest answer.